Taming the SEO Beast

Taming the SEO Beast

As I moved into my new business persona as an SEO practitioner, I was painfully conscious of my lack of mileage or credibility.  One of the most important angles to my new business venture is to ensure that my postings and website content actually have some value to the people who find their way to this blog or any of the other places I maintain online.  Sometimes this means I have to pull the plug on what I want to say and hand the floor over to someone more experienced or point you towards their blog. I’ve spent many hours …. days… nights and more trying to make sure that I have picked up on the most up to date knowledge and winnowed out the dodgy methods of optimising websites in favour of the techniques that are ethical (white hat as some...

Local Search Engine Optimisation – Not a New Fad

Local Search Engine Optimisation – Not a New Fad

A lot of the stuff that is peddled online is tosh and twaddle when you finally get your head round it.  It would be understandable if the majority of readers of this article thought that the fuss over local search engine optimisation services for local small and medium businesses was more of the same!  Having finally made the commitment to focus on my niche in the online marketplace as a local search consultant for businesses in my area; I would be somewhat upset if it should prove to be the case. David Mihm is a guy who; by accident or design, has made a solid reputation for himself in the ranks of SEO experts.  Although I think he is US based and talks directly to that market, the UK as usual tends to follow the same evolutionary pathway.  Mihm has been...

Can You Make a Job? Don’t Miss the Local and Social Angle!

Though it didn’t come to my attention until the end of the actual week… last week was Enterprise Week in the UK.  It only got through to me when I turned up to meet David Thornley at the Chamber of Commerce to follow up on the Business Start Up course that I had been attending for the previous 3 weeks.  He pointed out during the session, that he’d just had an article published on the Lake District Messenger website, pointing out some of the key drivers that will emerge in the next few years as the government look to regrow the country’s economy from virtual scratch again.  In this article which David has kindly given permission for me to reprint below, he summarises some of the key findings of a report “Make a Job, Don’t Take a...

Local Listings are Changing as Google Evolves Once More

ANy business owner who has been online for any length of time will be all too familiar with the way that Google’s results can suddenly change and present a completely new mixture of results for the same question or search.  This isn’t something that should surprise anyone and it is also no good listening to the supposed “gurus” bleating and bitching about it.  This is Google’s stated purpose.  To provide the most relevant results for any search query string that gets typed in. Local listings are no different.  Previously, it was only necessary to have your Google places listing to have a very good chance of showing up in the first page map results.   In the short time I have been involved in the local search ranking business, even my...