Can You Make a Job? Don’t Miss the Local and Social Angle!
Though it didn’t come to my attention until the end of the actual week… last week was Enterprise Week in the UK. It only got through to me when I turned up to meet David Thornley at the Chamber of Commerce to follow up on the Business Start Up course that I had been attending for the previous 3 weeks. He pointed out during the session, that he’d just had an article published on the Lake District Messenger website, pointing out some of the key drivers that will emerge in the next few years as the government look to regrow the country’s economy from virtual scratch again. In this article which David has kindly given permission for me to reprint below, he summarises some of the key findings of a report “Make a Job, Don’t Take a...
Local Listings are Changing as Google Evolves Once More
ANy business owner who has been online for any length of time will be all too familiar with the way that Google’s results can suddenly change and present a completely new mixture of results for the same question or search. This isn’t something that should surprise anyone and it is also no good listening to the supposed “gurus” bleating and bitching about it. This is Google’s stated purpose. To provide the most relevant results for any search query string that gets typed in. Local listings are no different. Previously, it was only necessary to have your Google places listing to have a very good chance of showing up in the first page map results. In the short time I have been involved in the local search ranking business, even my...