Ski Movies 2011 Epic Wipeout Reel

We all enjoy the vicarious thrill of seeing someone having a spectacular wipeout skiing. Luckily the soft nature of most snow takes an awful lot of the impact out but the spraying sheets of white erupting from each impact make it seem even more energetic than it really is. Not in these crashes though! These are the unreleased minutes of mayhem from the making of One For the Road. Teton Gravity Research’s winter 2011-12 release. The yankee boys and girls in these clips talk abpout burly – that’s gnarly to you and me!

There were quite a few broken bits to fix after this particular road trip with lots of smiles and macho bullshit afterwards. However I don’t much fancy my chances after tumbling down some of the rock slabs these loonies hit see more videos at my ski movies site

What Happens When Networking Gives Social Media the Hump: Synkronice and Spinglo

Social Media Marketing is no longer a new wave. In the constantly evolving world of online commerce it’s a rapidly maturing channel for information, communication, interaction, selling, buying and customer service: you name it; it happens. Word of Mouse works just like good old fashioned word of mouth but with infinitely greater reach. People like sharing, after the stage of childhood snatch and grab, people like to connect with each other and share the useful, nonsensical and the downright daft. If there is a bargain or a revolution; social media is right in at the core of changing events. Witness Groupon and the Arab Spring. Social Media is a driver in all walks of life, leisure and learning.
As social media has grown, the marketing community hasn’t been slow to jump into the stream of dialogue and make their branding messages the liveliest looking and most interactive dialogue of the lot. People, in large part, love it.
Rapid Change, Multiple Adaptations.
This rapid evolution of services and styles of delivery and interaction: such as the checkins of Foursquare and the relentless drivel that can characterise some newsfeeds on Facebook; or the usually solid professionalism of Linked In, has spawned a wealth of feeder services. These services either feed off the social graph or feed into it. Many have been ill conceived and have withered away double quick. It would have been a brave person 10 years ago who decided to sit back, invest heavily and just watch and analyse the trends and behaviours of the billions of surfers who it was anticipated would come online to chat and socialise.
However one far sighted group in the UK decided to do their adaptation to the new world, in just that manner. No fanfare, no loaded promises, lots of analysis and a long term game plan.
Social Media Booster
Social Media Booster sounds a bit of a corny catchphrase on first acquaintance. Until you start to uncover the masterplan behind Synkronice. Billions of people spend trillions of minutes interacting with the internet particularly in their online social communities. Facebook has some well known but nonetheless important statistics to give the arguments for a social media booster, a reference point. It would, with its 600 or so million users rank as the third largest country in the world. Its users spend an AVERAGE 55 minutes a day using the service.
Those 2 facts alone are enough to make a marketer’s toes curl with glee. FB uses those interactions to develop data that allows advertising to be finely targeted to users. Facebook ads are much more effective than Adwords according to most people who have used both. Now supposing there was an advertising medium that helped users get their Internet under control on the one hand and was able to pick up information about the user’s interests and location, not just from Facebook; but Twitter, Youtube, Xanga, Foursquare, Blogger and everything else that they do in their search for information.
For all the time that facebook and Google have carried advertising, money has poured into their coffers like the gas and dust around a black hole. Users out beyond the event horizon have got nothing! Spinglo and Synkronice aren’t just for the benefit of the marketing tribe. With Spinglo, users are presented with an interface that feeds reward points back to them. Because of the networking / viral nature of Spinglo, users are rewarded even more if they introduce their friends to the service as well. The Spinglo points give access to a range of discounts from some very new brands, some old familiar friends and some about to be announced surprises. Finally your time on the social web is giving something back. If you want to take things to an altogether higher level and earn money from yours and your friends social activities, there is a new business model with pretty vast potential that is brewing. Synkronice is the serious business behind the reward points of Spinglo. Synkronice associates have access to a marketing opportunity and a generous payment plan that quite literally dwarfs any other networking say structure. People are coming over in droves from well established businesses such as Kleeneze. My sister and brother in law got involved even though they knew that their Kleeneze business would be ripped out from under their feet, in an archaic bit of turf protection. Smelle the coffee Kleeneze, you need to embrace this new opportunity.
This weekend we are gathering at the Sodertuna Slott hotel in the wilds beyond Stockholm to meet the leadership of the product and be educated about just how this monster is going to work. I expect to be back with some solid ideas of how to use the opportunity for getting myself moved forward to a better situation. I just met a little lady from Estonia who has 5000 Spinglo friends. A young lad from South West London who has gone from dole to dynamo in no time flat, a sail board instructor from Estonia who has done another 5000 Spinglo friends and who for 1 week was the top recruiter in the whole system. And that’s just after the introductions. pew!

How To Leverage Other People’s Time So You Can Grow

By now you’ll be aware of how much work is involved when it comes to making money online. There’s product creation, creating promotional material for your affiliates, ensuring your site is in working order, list-building, getting traffic, link building and so much more.

And with all these important to-do tasks it can be hard at times to focus on getting just ONE simple task done. If you are feeling tired or even a little bit burnt out let me assure you that you’re not alone! There are many marketers out there at the moment that are feeling the same way including myself!

Here’s the thing though, there are basically two ways to do business online. You can try to do everything yourself or you can outsource your activities and leverage the power of other people in your business.

If you decide to go with the second option here you will be making more money in the long term and the reason for this is simple. You are in effect limited to what you can achieve online as an individual but your ability to employ other people and the results that they can achieve for you is unlimited, and that means that the limits to which you can grow your business are unlimited.

When it comes to outsourcing your business though, a lot of people find it difficult to find the right people at the right price that you can partner with to grow your business. Again you have two choices here in that you  can go it alone and see how you get on with the freelancer sites out there or you can take the lead from someone who has outsourced most of their work and knows about the many pitfalls that are involved in this business.

If you have made the decision to outsource your business you will be aware that time is the most valuable commodity that you have online so why waste more time trying to figure out all the pitfalls of outsourcing yourself.

If you want to learn how to start delegating work to other people, free up your time, allow you to focus on more important task – such as building more websites and growing your business then this new video series on  outsourcing is going to help.

Click Here To Check Out The Video >>

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Benefits of List Building

List building has become known as one of the most essential elements in search engine marketing. This article talks about the benefits that you can enjoy if you implement this in your website.

Some of the benefits of list building include:

• Removes the need of making cold calls. Cold calls can be a salesperson’s nightmare, because all of his or her efforts can be put to waste if the people they’ve contacted are simply not interested in the product they’re offering. In contrast, those who have signed up for mailing lists are actually those who are interested in what you have to say. As such, you will be able to focus all of your attention on efforts on people who are more likely to bring sales your way.
• Increases customer awareness about your products and services. What list building essentially does is that it allows you to maintain contact with your potential customers. As such, you can take the opportunity to make them more aware and informed about your company and the products and/or services that you’re offering. List building can also make your clients constantly aware of you, especially if you send them informative messages every now and then about the products and services your company offers.
• Builds trust. The more your potential customers know more about your company and the products, the more likely they will trust your company because of the information they receive. As such, it can be used as an educational tool to teach them more about what your company and your products are about. What’s more, the more your clients trust your company, the more likely they’ll purchase from you.
• Increases the possibility of making sales. Once someone becomes part of your mailing list, you will be able to market to them for an indefinite period of time, until they choose to not receive your messages. The more your potential customers get to know your company, the more likely your chances are of successful sales.

  Want to know more about the benefits of list building?

Click here if you’re interested in finding a list building tool that can help you get more subscribers quickly and easily.

 

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The Best Plumbers Know This Science All Too Well!

My forays into plumbing have been pretty limited.  A bathroom rebuild, a kitchen refit and a few plumbed in appliances are about it!  What’ll be keeping our plumbers exercised this winter will be the consequences of  the good old frozen pipes.  As we all probably know, it’s not the freezing spell that gives the biggest headache, it’s the thaw that that unleashes all the water over your best furniture and carpets.  Where I live now, is a nicely insulated little semi that escaped any real problems last winter.  This coming winter though…  the weathermen seem to be predicting gloomy cold times.

In a previous lifetime, I was a Science teacher at one of the local secondary schools.  I was a little infamous for bangs, smells and shocks!  One of the more sedate little episodes of scientific vandalism was the frozen pipes simulation.   At first when funds were plentiful, we had cast iron cylinders that would shatter with a hell of a bang.  As things tightened up though, we were reduced to the slightly dodgier alternative of capped hard plastic bottles, which were nothing like the real thing.  To get the cold temperatures was a fairly simple process of producing the “freezing mixture”.  Good old salt and ice.  With that simple combination, we could get temperatures down as low as around -14 C.

Once the bottle was popped in it was usually only about a 10 minute wait before the quiet was broken by the crack of cast iron or slightly less dramatic pop of plastic.   This wasn’t one of my high drama lessons I have to admit!  However even the disenchanted usually gave the bottles a cursory grunt of approval.  If only we could have done the experiment with the freezing juice that these guys came up with!

It’s amazing the difference in freeze power that liquid nitrogen can bring to the demonstration. I think this would have entertained even the less enthusaistic amongst my pupils.  When the bursts arrived in my previous family home.  We were lucky enough to get Tomaz Samson when he was a beginner.  He sorted it out pretty quick and what a successful emergency plumber he has become now!!

SEO Chemistry; a Periodic Table of Search Engine Ranking Factors

Chemistry and SEO Ranking Factors?

I bet chemistry isn’t the first thing that springs to mind when an Internet Marketing Expert starts discussing SEO!  However Search Engine Land, the guys at the forefront of ethical SEO research and knowledge, have just published a chart which they describe as the periodic table of Search Engine Ranking Factors.

What is a Search Engine Ranking Factor?

Search Engine Ranking Factors are those signals and attributes which the search engines seem to give weight to and which are found to affect the ranking of individual web page in the search engine results.  There is a growing body of experience and commercial results which say that SEO is an essential ingredient in anybody’s marketing mix.  What makes understanding of these ranking factors and other  SEO services so important to business enterprises, is the fact that the search engine companies say very little about the workings of their computer algorithms.  It is these “mathemagical” algorithms that are actually responsible for delivering  results to your search page.  Knowledge about these algorithms is acquired by outsiders to the SE companies, by repeated testing and  experiment.  Companies like Search Engine Land and SEO Moz or Distilled here in the UK are possibly the leading exponents of this “Dark Science”.

The results of years of experience and months of testing; post Panda, are essentially distilled into a chart that groups the “elements” of search engine success, much as Mendeleev and his successors grouped the chemical elements into families, based on their observed properties.  Take a look below.

The Periodic Table of the “Elements” of Search Engine Ranking Factors

Search Engine Ranking Factors Need Action To Be Any Use At All

I’ll be honest, for most people who have not yet taken the time to get to grips with search engine optimisation,  The terms that you see will be meaningless.  It is a very involved and arcane business, getting your head round the SEO game.  To actually understand the interplay of the host of  search engine ranking factors in total takes EFFORT!  It’s taken me 4 years of study, trial and error after error: and finally some modest successes, to arrive at a point where I am confident enough to voice opinions and offer my services to businesses.

That kind of time isn’t available in most businesses, as day to day pressures dictate what’s happening.  Consequently, businesses; especially small enterprises, often have no website, or it is so neglected and poorly optimised, that the search engines simply pass over it; en route to fresher more lively content.   I dread to think how many thousands of pounds have been wasted, just in Carlisle, on expensive website development projects that are never seen by their target audience.

If you don’t understand or have the space in your over crowded brain to get to grips with the plethora of ranking factors that you need to tweak, in order to get your website seen by the target prospects and existing customers, then you need to call in an internet marketing professional like myself.  Consulting Cumbria Ltd Internet Marketing Consultancy

There are many of you out there in the business community, here in Carlisle and further afield, who will want to address some of these issues for yourselves.

Please feel free to download the “Periodic Table of Search Engine Ranking Factors” pdf versions for your own study.  You can find the Full Chart here  http://www.raycassidy.com/wp-content/uploads/2011/08/SearchEngineLand-Periodic-Table-of-SEO.pdf

Download a more condensed version of the Periodic Table of SEO here http://www.raycassidy.com/wp-content/uploads/2011/08/SearchEngineLand-Periodic-Table-of-SEO-condensed.pdf

 

How to Use WordPress Plugins for Marketing

WordPress is arguably the most popular blogging platform today, thanks to its ease of use and its multi-functionality. In fact, the content management system is also a popular choice for online marketers as well, owing to its numerous WordPress marketing features, including the numerous WordPress plugins that have been devised specifically for online marketers. This article gives some information about the WordPress plugins that you can use to help you in your marketing efforts, as well as how to maximize the use of these plugins to increase the number of hits to your blog.

What you may not know is that there are so many WordPress plugins that you, as an online marketer, can choose. There are those that can be installed in order to make your blog more easily found by search engines, some that work as traffic generators, and others that automatically install a site map to your website. There are also those that easily connect your website to social networking sites to get you more traffic, some that show which countries your visitors are coming from, and those that can automatically add links to your content for SEO purposes. Some are free while the others need to be purchased. Be sure to read the details carefully to make sure that you get the plugins that you really want.

In order to look for WordPress plugins for marketing purposes, you will need to log in to your account and then go to your dashboard. From there, click on the plugin tab. You should be seeing a search field there. Type in the keywords of the plugin that you’re looking for, or the features that you want installed on your site (ex. search engine optimization, creating a site map, etc.) The content management system should then give you several options of WordPress marketing plugins to choose from.  From there, all you will need to do is to install these plugins to have these features installed to your website. If you’re not sure which of these WordPress plugins to install, it’s always a great idea to ask around or do some research in order to find out which of these work best for your purposes.

There are so many WordPress plugins that you can choose from, some better at helping online marketers than others. As such, be sure to make the right choice in which plugins to download and install in order to improve your chances of getting the traffic and the sales in order to make the most of your website.

Click here now to learn more about using WordPress plugins for marketing.

 

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AmazonS3 Plugin

“You’re About To Learn Just How Easy it is To Embed Amazon S3 Hosted Videos on Your WordPress Website…”

This ‘Point & Click’ WP Plugin Makes it Super Fast and Easy to Get Your Videos to Show Up On Your Blog Pages & Posts!”

Dear Online Business Owner,

Have you been avoiding using video for marketing and product creation because of the lack of choices for hosting and embedding video?

It’s no surprise if you have. Many small business owners mistakenly think there are only two options: YouTube, where everything is public and you’re limited to 15 minutes, or self-hosted, where you have total control and a hefty hosting bill to match.

I’m happy to tell you, now there is a better way to use video on your WordPress site without worrying about privacy issues or bandwidth bills.

The Benefits of Video

Before we talk about HOW you can use video, let’s consider WHY you want to use video. We all know blogging is a fantastic way to drive traffic to your site, but the truth is, not every visitor will spend the time to read your content, no matter how engaging it is. Some people simply prefer to browse sites that offer videos or other easy-to-consume content.

Of course, there are other benefits as well. For example, some types of content are just better suited for video. Long, screenshot filled articles are easier to digest when presented as short instructional videos. Opt-in rates can improve with a personal message delivered via video. And that information product you keep meaning to produce? Video is the perfect solution for a user-friendly, inviting, and easy-to-consume product.

Not only are all these formats just better suited to video than to text or even photos, video allows you to really let your creative juices flow. The free video-editing packages available today make it easier than ever to give your videos that professional look – without investing a lot of time or money. When you’re burned-out with blogging, shooting and editing a quick video can be a great way to keep the content flowing.

But Where Do You Host Your Videos?

While posting videos on your website or blog can be good for business and a lot of fun as well, there are some serious technological hurdles you’ll need to jump before you get started, beginning with where you’ll host your videos.

Here’s another little tidbit about your host, in case you’re still not convinced: That “unlimited” hosting plan is only unlimited until you go over your allotment.

When you start hosting large files like videos you’ll very likely find yourself on the wrong side of a huge hosting bill. That’s if your host doesn’t just shut your site down and ask you to take your business elsewhere. Imagine the damage to your business should that happen in the middle of a big launch.

What Does it Cost to Use Amazon S3?

Well, I did a little comparison to show you exactly what you can expect to spend when hosting video on your own server versus hosting on Amazon.

Standard storage on Amazon will cost you just $0.14 per GB, while on a popular reseller plan (remember, those unlimited plans really aren’t) that same storage will cost you $0.50 per GB.

Not only that, but the reseller plan will cap your bandwidth, so just when you get the go-ahead for a big JV partnership, you’ll find your site offline – and your account closed. And you don’t even want to think about what happens when more than two or three people are trying to watch your videos at the same time.

Much better to be prepared with a service that’s both inexpensive and powerful.

Making WordPress Work with Amazon S3

You can see that hosting videos on Amazon really is the best way to ensure your hosting bill remains reasonable and your site stays on line. But this option isn’t without its technical difficulties.

WordPress prefers self-hosted video – So much so that you’ll even find a handy upload link right in your post editing screen. What’s clearly lacking, unfortunately, is a way to easily embed video hosted outside your domain.

These problems and others are what keep bloggers and small business owners from using video to increase sales, grow their readership, and build a stronger, more stable business. But it doesn’t have to be that way.

With this inexpensive, easy-to-use WordPress plugin, we’ve solved many of the issues bloggers and small business owners just like you have been facing. Now you can:

• Host your videos inexpensively on Amazon’s powerful server network and never worry about bandwidth or outages again.

• Protect your valuable content from theft.

• Embed your Amazon-hosted video quickly and easily using a familiar point-and-click interface.

• Choose your video format – Because this plugin is built using Flowplayer, a variety of formats are supported, including flash and MP4.

This plugin even comes with its own user manual, so you’ll quickly discover how to:

• Install and configure it to work with your site and your Amazon server.

• Configure your Amazon settings to prevent bandwidth and content theft while still allowing legitimate viewers to enjoy your videos.

• Embed a video on any post or page in just seconds.

If you’ve ever considered using videos in your business – whether for training, how-to content, or just for fun, now is the time. With this incredible WordPress plugin, you can easily post video content to your website.

Click Here To See The AmazonS3 Plugin that makes it easier than ever to use video for YOUR business >>

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Google Goes Social -Will We Like +1?

Google has jumped further into the Social Currency scene with the limited US launch of the +1 rating tool for its search engine.  Despite the limited release, it is possible for us interested folk in the UK to participate in this beta stage, by going to Google’s Experimental Labs where it is possible to join the experiment from one of your Google accounts and get early access to the new tool.

It is very likely that this tool will be the precursor to Google going beyond its previous “social layers” in tools like Google Buzz, into a wholesale assault on Facebook’s turf.  Once the plus one tool is active, the Big G will be using that data to tweak its plans for the next big social network.

This short video shows some of the details of the tool and how to join, courtesy of Search Engine Land.

For businesses based in Cumbria and the Borders, as well as the surrounding regions, just come on over to Consulting Cumbria Ltd for a Free Appraisal of your website’s visibility in the search results and some tips about how to improve your rankings.

 

The Quickest, Easiest And Most Secure Method Of Backing Up Your WordPress Blogs

Today, 3:25
Re: The Ultimate 1-Click WordPress Backup Solution!

On a beautiful late fall afternoon, two Internet Marketers graduated from the same website creation class and proudly set up their new websites. They were very much alike, these two proud marketers.

Both had used the premiere website solution available today – WordPress.

Both were better than average Internet Marketers, both had identified a great niche to conquer and both – as budding businessmen are – were filled with ambitious expectations for the future.

One week ago today I heard from both of them.

They were still very much alike.

They were still both smart, ambitious, businessmen fully capable of real success.

But there was a difference.

One of the men was forced to scrap his WordPress site and start from scratch, losing all the work he put into it. The other had already made enough to take his family to an all inclusive resort in the Dominican Republic.

EzWpBackup Made The Difference!

Click Here To Find Out How…

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