SEO Chemistry; a Periodic Table of Search Engine Ranking Factors

SEO Chemistry; a Periodic Table of Search Engine Ranking Factors

Chemistry and SEO Ranking Factors? I bet chemistry isn’t the first thing that springs to mind when an Internet Marketing Expert starts discussing SEO!  However Search Engine Land, the guys at the forefront of ethical SEO research and knowledge, have just published a chart which they describe as the periodic table of Search Engine Ranking Factors. What is a Search Engine Ranking Factor? Search Engine Ranking Factors are those signals and attributes which the search engines seem to give weight to and which are found to affect the ranking of individual web page in the search engine results.  There is a growing body of experience and commercial results which say that SEO is an essential ingredient in anybody’s marketing mix.  What makes understanding of...

Google Goes Social -Will We Like +1?

Google has jumped further into the Social Currency scene with the limited US launch of the +1 rating tool for its search engine.  Despite the limited release, it is possible for us interested folk in the UK to participate in this beta stage, by going to Google’s Experimental Labs where it is possible to join the experiment from one of your Google accounts and get early access to the new tool. It is very likely that this tool will be the precursor to Google going beyond its previous “social layers” in tools like Google Buzz, into a wholesale assault on Facebook’s turf.  Once the plus one tool is active, the Big G will be using that data to tweak its plans for the next big social network. This short video shows some of the details of the...

The Power of Social Media Doesn’t Die

Remember that saying? “What happens in Vegas, stays in Vegas!” Well it’s not really a truism after all, that’s for sure. With the mushrooming of social media, most of us have an evidence trail as big as Watergate following and pointing us out. Stuff doesn’t seem to die on-line – in many cases unfortunately. I came across this video from Socialnomics other the other day and it sets out with references below it some incredibly important and life changing statistics. Including a little reminder about what the third biggest country in the world really is! I quote some of the statistics from Eric Qualman’s Socialnomics Blog below. Over 50% of the world’s population is under 30-years-old 96% of them have joined a social network...

Taming the SEO Beast

Taming the SEO Beast

As I moved into my new business persona as an SEO practitioner, I was painfully conscious of my lack of mileage or credibility.  One of the most important angles to my new business venture is to ensure that my postings and website content actually have some value to the people who find their way to this blog or any of the other places I maintain online.  Sometimes this means I have to pull the plug on what I want to say and hand the floor over to someone more experienced or point you towards their blog. I’ve spent many hours …. days… nights and more trying to make sure that I have picked up on the most up to date knowledge and winnowed out the dodgy methods of optimising websites in favour of the techniques that are ethical (white hat as some...

Local Search Engine Optimisation – Not a New Fad

Local Search Engine Optimisation – Not a New Fad

A lot of the stuff that is peddled online is tosh and twaddle when you finally get your head round it.  It would be understandable if the majority of readers of this article thought that the fuss over local search engine optimisation services for local small and medium businesses was more of the same!  Having finally made the commitment to focus on my niche in the online marketplace as a local search consultant for businesses in my area; I would be somewhat upset if it should prove to be the case. David Mihm is a guy who; by accident or design, has made a solid reputation for himself in the ranks of SEO experts.  Although I think he is US based and talks directly to that market, the UK as usual tends to follow the same evolutionary pathway.  Mihm has been...