What Happens When Networking Gives Social Media the Hump: Synkronice and Spinglo

Social Media Marketing is no longer a new wave. In the constantly evolving world of online commerce it’s a rapidly maturing channel for information, communication, interaction, selling, buying and customer service: you name it; it happens. Word of Mouse works just like good old fashioned word of mouth but with infinitely greater reach. People like sharing, after the stage of childhood snatch and grab, people like to connect with each other and share the useful, nonsensical and the downright daft. If there is a bargain or a revolution; social media is right in at the core of changing events. Witness Groupon and the Arab Spring. Social Media is a driver in all walks of life, leisure and learning. As social media has grown, the marketing community hasn’t...

SEO Chemistry; a Periodic Table of Search Engine Ranking Factors

SEO Chemistry; a Periodic Table of Search Engine Ranking Factors

Chemistry and SEO Ranking Factors? I bet chemistry isn’t the first thing that springs to mind when an Internet Marketing Expert starts discussing SEO!  However Search Engine Land, the guys at the forefront of ethical SEO research and knowledge, have just published a chart which they describe as the periodic table of Search Engine Ranking Factors. What is a Search Engine Ranking Factor? Search Engine Ranking Factors are those signals and attributes which the search engines seem to give weight to and which are found to affect the ranking of individual web page in the search engine results.  There is a growing body of experience and commercial results which say that SEO is an essential ingredient in anybody’s marketing mix.  What makes understanding of...

How to Use WordPress Plugins for Marketing

WordPress is arguably the most popular blogging platform today, thanks to its ease of use and its multi-functionality. In fact, the content management system is also a popular choice for online marketers as well, owing to its numerous WordPress marketing features, including the numerous WordPress plugins that have been devised specifically for online marketers. This article gives some information about the WordPress plugins that you can use to help you in your marketing efforts, as well as how to maximize the use of these plugins to increase the number of hits to your blog. What you may not know is that there are so many WordPress plugins that you, as an online marketer, can choose. There are those that can be installed in order to make your blog more easily...

Taming the SEO Beast

Taming the SEO Beast

As I moved into my new business persona as an SEO practitioner, I was painfully conscious of my lack of mileage or credibility.  One of the most important angles to my new business venture is to ensure that my postings and website content actually have some value to the people who find their way to this blog or any of the other places I maintain online.  Sometimes this means I have to pull the plug on what I want to say and hand the floor over to someone more experienced or point you towards their blog. I’ve spent many hours …. days… nights and more trying to make sure that I have picked up on the most up to date knowledge and winnowed out the dodgy methods of optimising websites in favour of the techniques that are ethical (white hat as some...

Local Search Engine Optimisation – Not a New Fad

Local Search Engine Optimisation – Not a New Fad

A lot of the stuff that is peddled online is tosh and twaddle when you finally get your head round it.  It would be understandable if the majority of readers of this article thought that the fuss over local search engine optimisation services for local small and medium businesses was more of the same!  Having finally made the commitment to focus on my niche in the online marketplace as a local search consultant for businesses in my area; I would be somewhat upset if it should prove to be the case. David Mihm is a guy who; by accident or design, has made a solid reputation for himself in the ranks of SEO experts.  Although I think he is US based and talks directly to that market, the UK as usual tends to follow the same evolutionary pathway.  Mihm has been...

Can You Make a Job? Don’t Miss the Local and Social Angle!

Though it didn’t come to my attention until the end of the actual week… last week was Enterprise Week in the UK.  It only got through to me when I turned up to meet David Thornley at the Chamber of Commerce to follow up on the Business Start Up course that I had been attending for the previous 3 weeks.  He pointed out during the session, that he’d just had an article published on the Lake District Messenger website, pointing out some of the key drivers that will emerge in the next few years as the government look to regrow the country’s economy from virtual scratch again.  In this article which David has kindly given permission for me to reprint below, he summarises some of the key findings of a report “Make a Job, Don’t Take a...