SEO Chemistry; a Periodic Table of Search Engine Ranking Factors
Chemistry and SEO Ranking Factors? I bet chemistry isn’t the first thing that springs to mind when an Internet Marketing Expert starts discussing SEO! However Search Engine Land, the guys at the forefront of ethical SEO research and knowledge, have just published a chart which they describe as the periodic table of Search Engine Ranking Factors. What is a Search Engine Ranking Factor? Search Engine Ranking Factors are those signals and attributes which the search engines seem to give weight to and which are found to affect the ranking of individual web page in the search engine results. There is a growing body of experience and commercial results which say that SEO is an essential ingredient in anybody’s marketing mix. What makes understanding of...
Local Listings are Changing as Google Evolves Once More
ANy business owner who has been online for any length of time will be all too familiar with the way that Google’s results can suddenly change and present a completely new mixture of results for the same question or search. This isn’t something that should surprise anyone and it is also no good listening to the supposed “gurus” bleating and bitching about it. This is Google’s stated purpose. To provide the most relevant results for any search query string that gets typed in. Local listings are no different. Previously, it was only necessary to have your Google places listing to have a very good chance of showing up in the first page map results. In the short time I have been involved in the local search ranking business, even my...