SEO Chemistry; a Periodic Table of Search Engine Ranking Factors
Chemistry and SEO Ranking Factors? I bet chemistry isn’t the first thing that springs to mind when an Internet Marketing Expert starts discussing SEO! However Search Engine Land, the guys at the forefront of ethical SEO research and knowledge, have just published a chart which they describe as the periodic table of Search Engine Ranking Factors. What is a Search Engine Ranking Factor? Search Engine Ranking Factors are those signals and attributes which the search engines seem to give weight to and which are found to affect the ranking of individual web page in the search engine results. There is a growing body of experience and commercial results which say that SEO is an essential ingredient in anybody’s marketing mix. What makes understanding of...
Taming the SEO Beast
As I moved into my new business persona as an SEO practitioner, I was painfully conscious of my lack of mileage or credibility. One of the most important angles to my new business venture is to ensure that my postings and website content actually have some value to the people who find their way to this blog or any of the other places I maintain online. Sometimes this means I have to pull the plug on what I want to say and hand the floor over to someone more experienced or point you towards their blog. I’ve spent many hours …. days… nights and more trying to make sure that I have picked up on the most up to date knowledge and winnowed out the dodgy methods of optimising websites in favour of the techniques that are ethical (white hat as some...
Local Search Engine Optimisation – Not a New Fad
A lot of the stuff that is peddled online is tosh and twaddle when you finally get your head round it. It would be understandable if the majority of readers of this article thought that the fuss over local search engine optimisation services for local small and medium businesses was more of the same! Having finally made the commitment to focus on my niche in the online marketplace as a local search consultant for businesses in my area; I would be somewhat upset if it should prove to be the case. David Mihm is a guy who; by accident or design, has made a solid reputation for himself in the ranks of SEO experts. Although I think he is US based and talks directly to that market, the UK as usual tends to follow the same evolutionary pathway. Mihm has been...
Local Listings are Changing as Google Evolves Once More
ANy business owner who has been online for any length of time will be all too familiar with the way that Google’s results can suddenly change and present a completely new mixture of results for the same question or search. This isn’t something that should surprise anyone and it is also no good listening to the supposed “gurus” bleating and bitching about it. This is Google’s stated purpose. To provide the most relevant results for any search query string that gets typed in. Local listings are no different. Previously, it was only necessary to have your Google places listing to have a very good chance of showing up in the first page map results. In the short time I have been involved in the local search ranking business, even my...
Cambridge Business Academy; Are They an Honest Advisor On How to Make Money?
For those involved with the quest to learn how to make money in the present economic climate of cock up, connivance and greedy sociopathic banking without guilt; there are endless torrents of information aimed at grabbing your time, attention and cash. Sometimes you just have to sort the wheat from the chaff and with Kevin Potts’ Cambridge Business Academy, you have found some good honest golden wheat! OK … that’s a little over the top I know. I’ve been involved in learning about Internet Marketing for a couple of years now without much idea of a particular direction to take. I am one of those people who for years has resisted and spat dummies at the whole idea of marketing without ever standing back for a minute to understand its value in...